BENIN CITY — In a major push to tackle maternal and infant mortality across grassroots communities, the Edo State Government is concluding arrangements to adopt the Omo-Shine digital initiative as a flagship primary healthcare programme.
The adoption plan was finalized following a strategic stakeholders’ meeting held at the Government House in Benin City, where the Coordinator of the Office of the First Lady, Edesili Anani, met with top administrative and medical personnel from the Edo State Primary Health Care Development Agency.
Bridging Rural Healthcare Gaps Through Digital Integration
Speaking during the strategic briefing, Coordinator Edesili Anani emphasized that the state administration under Governor Monday Okpebholo is determined to leverage innovative technology to bridge the healthcare divide between urban centers and remote rural settlements.
Omo-Shine operates as a specialized mobile and digital reporting tool designed to integrate traditional birth attendants (TBAs) and community birth guides into the formal health monitoring network. Through the application, birth attendants can instantly notify professional healthcare workers of expected deliveries, log maternal records in real time, and trigger immediate emergency referral protocols when complications arise during childbirth.
Medical experts note that the platform drastically cuts down response times by routing critical cases straight to well-equipped primary health centers or general hospitals, thereby saving lives that might otherwise be lost due to delayed transit or poor communication in remote areas.
Grassroots Sensitization and Statewide Rollout
To ensure maximum impact, Anani pledged the total backing of the First Lady’s office toward a comprehensive statewide sensitization campaign. She noted that community engagement will be intensified across all local government areas to educate traditional birth attendants, pregnant mothers, and village leaders on how the digital platform operates.
Officials of the Primary Health Care Development Agency expressed optimism that bringing informal birth attendants into a formalized digital reporting framework will significantly boost antenatal attendance and post-natal care compliance throughout Edo State.
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